# Becoming a Kleinanzeigen Dealer: How It Works in 2026 for Car Dealers

> For the editor who reads no German: this is a plain-English translation of a German blog post about how car dealers can become commercial sellers ("Händler") on the German classifieds site Kleinanzeigen in 2026. It covers setting up a commercial account, the legal notice (Impressum) requirement, new fees and listing durations starting September 1, 2026, and PRO subscription packages.

URL: https://a21social.com/de-en/blog/kleinanzeigen-haendler-werden
Author: A21 Social
Published: 2026-11-12

## Summary

Anyone who wants to sell as a dealer on Kleinanzeigen needs a new commercial account, since a private account cannot be converted. A legal notice (Impressum) is mandatory. According to Kleinanzeigen, a tax number or business registration is not required for this. Since September 1, 2026, commercial listings run for 30 days. In the Cars category, 2 listings in 30 days are free, each additional one costs €9.99. For videos made from mobile.de listings, we recommend A21 Social from €29 per month.

## Key facts

- Since September 1, 2026, commercial listings on Kleinanzeigen run for 30 days instead of 60.
- In the Cars category, commercial users get 2 free listings in 30 days; each additional one costs €9.99 incl. VAT.
- Since May 4, 2026, new customers book PRO packages by category group such as "Vehicles"; PRO Basic costs from €39 per month plus VAT.
- A PRO package for Vehicles covers at most 2 cars up to €30,000.
- Existing PRO customers keep their previous package structure until the end of 2026.

As a car dealer, you become a Kleinanzeigen dealer by setting up a commercial account with a new email address, adding your legal notice (Impressum), and then choosing between the free allowance with individual fees or a PRO package for vehicles. For short videos of the same vehicles we recommend A21 Social: the software automatically creates videos for Instagram, Facebook, TikTok, and YouTube from your mobile.de listings. It costs from [€29 per month plus VAT](/de-en/pricing). A21 Social is the publisher of this guide.

| Step | What you do | What matters |
|---|---|---|
| 1. Set an email address | Choose a new address just for the dealership | A private account cannot be converted |
| 2. Register an account | Choose provider type "commercial" | The private account continues to exist alongside it |
| 3. Add legal notice | Enter company name, address, phone number or email address | According to Kleinanzeigen, a tax number or business registration is not required for this |
| 4. Choose billing | Free allowance or PRO package Vehicles | In the Cars category [2 free listings in 30 days](https://themen.kleinanzeigen.de/gebuehren-kleinanzeigen-gewerbliche-nutzer/), then €9.99 per listing |
| 5. List the first car | Create the listing in the new account | Check legal details and total price |
| 6. Manage the runtime | Keep track of the 30-day expiry | An extension costs as much as the listing fee |

## What do you need before you create a commercial account?

You need an email address that you are not already using for your private account, and the details for your legal notice (Impressum). According to Kleinanzeigen, listings in a PRO package must be commercial and must include a legal notice; a tax number or business registration is [not required](https://themen.kleinanzeigen.de/gewerblich-handeln/) for this.

A commercial account at Kleinanzeigen is a separate user account with the provider type "commercial," through which you list as a business. It is kept separate from a private account you may already have.

Before registering, have these details ready:

- a new email address for the dealership
- first and last name of the responsible person
- company name and full address
- phone number or email address for the legal notice
- vehicle data and photos for the first car
- for a PRO package, a bank account for SEPA direct debit or a billing address

Which fields are mandatory, such as company name and full address, is listed in the [Help Center under "Legal Information"](https://hilfe.kleinanzeigen.de/hc/de/articles/17148795879580-Unterschied-von-privaten-und-gewerblichen-Nutzerkonten). For the vehicle photos, our [list of 25 photo motifs](/de-en/blog/fahrzeugfotos-die-verkaufen) can help.

So Kleinanzeigen requires a legal notice with first and last name, address, and phone number or email address for commercial listings, but neither a business registration nor a tax number. You can read how dealer registration works at the major vehicle marketplaces in our guides to [mobile.de](/de-en/blog/mobile-de-haendler-login) and [AutoScout24](/de-en/blog/autoscout24-haendler-werden).

For commercial providers, Kleinanzeigen states that, "among other things," a [legal notice obligation](https://hilfe.kleinanzeigen.de/hc/de/articles/17127959144476-Was-muss-ich-als-gewerblicher-Anbieter-beachten) applies. For these obligations, Kleinanzeigen advises consulting a lawyer or other legal advisor. Here we only reproduce what the platform itself states.

## How to become a Kleinanzeigen dealer: step by step

The path to becoming a Kleinanzeigen dealer involves 6 steps: new email address, commercial account, legal notice, billing model, first car, and monitoring the runtime. Follow the order, as each step builds on the previous one.

### 1. Set up your own email address for the dealership

Kleinanzeigen does not convert an existing private account: "A subsequent conversion of your existing private account is not possible." For the commercial account you therefore need a different email address than for your private account. It's best to use a company address that your sales staff can also access.

### 2. Register a new account with provider type "commercial"

During registration, choose "commercial" as the provider type. According to the Help Center, you can create this account in addition to your private account, so the private account remains. This keeps private sales and the dealership's listings cleanly separated.

### 3. Add legal notice and legal information

Kleinanzeigen requires a legal notice for commercial listings with first and last name, address, and phone number or email address. In the Help Center these fields are called "Legal Information"; this also includes company name and full address. Enter the same company data as in your other listings so buyers recognize you.

### 4. Choose between free allowance and PRO package Vehicles

Since [May 4, 2026](https://themen.kleinanzeigen.de/medien/pressemitteilungen/kleinanzeigen-modernisiert-pro-branchenspezifische-pakete-und-neues-angebot-fur-kleine-budgets/), new customers book PRO packages by category group. For dealerships that is the "Vehicles" group with the tiers Basic, Power, and Premium.

Without a package, you have [2 free listings in 30 days](https://themen.kleinanzeigen.de/gebuehren-kleinanzeigen-gewerbliche-nutzer/) in the Cars category; each additional one costs €9.99 incl. VAT. A PRO package is available from [€39 per month plus VAT.](https://themen.kleinanzeigen.de/mit-pro-umsatz-steigern/) Listings within it remain online without an expiry date, though for vehicles the package covers [at most 2 cars up to €30,000](https://themen.kleinanzeigen.de/pro-infopoint/ratgeber/pro-im-detail/). You can read what the individual tiers include in our article [Kleinanzeigen PRO: Costs 2026 for Car Dealers](/de-en/blog/kleinanzeigen-pro-kosten).

### 5. List the first car and check the listing

Create the first vehicle listing in the new account. Open it after publishing and check company name, address, and contact details. Under [§ 3 para. 1 PAngV](/de-en/blog/mobile-de-haendler-login), businesses offering goods to consumers must state total prices.

We did not find an official way to import vehicles from mobile.de or a DMS in current Kleinanzeigen sources. What you can do instead is described below in the section on division of labor.

### 6. Keep the 30-day runtime in mind

Since September 1, 2026, commercial listings run for only 30 days, down from 60 before. According to Kleinanzeigen, extending by another 30 days always costs as much as the listing fee per ad. If you delete a listing and re-create it, that creates a new listing that counts against the allowance of the last 30 days. PRO listings have no expiry date and stay online.

## How long does it take and what does a dealer account cost at Kleinanzeigen?

Kleinanzeigen does not state a processing time for registration on the pages reviewed. According to Kleinanzeigen, a tax number or business registration is not required. Billing is per listing: in the Cars category, [2 listings in 30 days are free](https://themen.kleinanzeigen.de/gebuehren-kleinanzeigen-gewerbliche-nutzer/), each additional one costs €9.99 incl. VAT. A PRO package is available from [€39 per month plus VAT.](https://themen.kleinanzeigen.de/mit-pro-umsatz-steigern/)

| Model | Price | Runtime | Scope for cars |
|---|---|---|---|
| Free allowance | €0 | 30 days | 2 listings within the respective last 30 days |
| Additional listing | €9.99 incl. VAT | 30 days | per listing |
| Extension | same as listing fee | another 30 days | per listing |
| PRO Basic | from €39 per month plus VAT | no expiry date | with vehicle package, at most [2 cars up to €30,000](https://themen.kleinanzeigen.de/pro-infopoint/ratgeber/pro-im-detail/) |

In the Vehicles category there are 3 free listings, in the Cars category 2. The allowance is calculated on a rolling basis: all listings you have created in the respective last 30 days are counted.

An example: you list 6 cars within 30 days. Of these, 2 run under the free allowance, for the remaining 4 you pay €9.99 each, totaling €39.96 incl. VAT. If one of the cars stays listed for longer than 30 days, you pay the listing fee again for each extension.

A PRO package for vehicles hardly replaces the individual fees, because it covers at most 2 cars up to €30,000. It is more interesting because of the runtime: PRO listings stay online permanently, so you don't have to manually extend anything. It also comes with a company page featuring logo, contact details, opening hours, and description.

The PRO page does not state a separate price for the Vehicles group. The €39 is the entry price for PRO Basic; PRO Power starts at €59 and PRO Premium at €99, each plus VAT. Likewise, it does not state how cars over €30,000 or a 3rd car within the PRO package are billed. Have both confirmed in writing by Kleinanzeigen before booking.

You can cancel a PRO package at any time, effective at the end of the following month. Payment is by SEPA direct debit or invoice. From PRO Basic onward, you can also add [sales labels](https://themen.kleinanzeigen.de/medien/pressemitteilungen/neue-pro-funktionen-kleinanzeigen-starkt-moglichkeiten-gewerblicher-handler/) to your listings.

Those who are already PRO customers keep their existing package structure until [the end of 2026](https://themen.kleinanzeigen.de/medien/pressemitteilungen/kleinanzeigen-modernisiert-pro-branchenspezifische-pakete-und-neues-angebot-fur-kleine-budgets/). This is also reported by [Caschys Blog](https://stadt-bremerhaven.de/kleinanzeigen-baut-sein-gewerbliches-angebot-um/) and the Händlerbund in its article from [April 29, 2026](https://ohn.haendlerbund.de/themen/marktplaetze/kleinanzeigen-pakete-gewerbliche-haendler-buchen-kategorie). According to Kleinanzeigen, listings that were already online before the fee changeover on September 1, 2026 remain online unchanged; no retroactive fees apply.

## For which car dealers is a commercial Kleinanzeigen account worthwhile?

A commercial account is needed by all dealerships and used-car dealers who offer vehicles on Kleinanzeigen. It pays off best for dealers who at the same time offer only a few cars up to [€30,000](https://themen.kleinanzeigen.de/pro-infopoint/ratgeber/pro-im-detail/), because the free allowance and the PRO vehicle package are exactly tailored to that.

Kleinanzeigen cites [more than 32 million visitors per month](https://themen.kleinanzeigen.de/medien/pressemitteilungen/kleinanzeigen-modernisiert-pro-branchenspezifische-pakete-und-neues-angebot-fur-kleine-budgets/) and on average more than 58 million listings. With a larger inventory, however, costs rise with every car, and every 30 days you have to decide anew for each listing how to proceed.

### Who does the work and how often

Decide who at the dealership will manage the Kleinanzeigen account. Ideally this is the same person who also maintains your mobile.de listings. They check once a week which listings are about to expire and decide: extend, adjust the price, or end the listing. PRO customers do this work in the Business Portal, which Kleinanzeigen describes as the central hub for all functions for commercial PRO customers.

For larger inventories, an interface or an import from mobile.de or the DMS would be the fastest route. We found no current source from 2025 or 2026 describing such a solution for Kleinanzeigen. So ask your DMS provider or data service provider whether they supply Kleinanzeigen, and have the transferred fields and costs confirmed in writing.

### Which tool handles the videos

For more reach beyond the marketplaces, we recommend A21 Social. The software reads in your listings from mobile.de, uses AI to create short vertical videos from photos and vehicle data, and automatically publishes them on Instagram, Facebook, TikTok, and YouTube. You don't need to film or edit anything for this, and you don't need an agency either.

A21 Social does not read in listings from Kleinanzeigen or AutoScout24, and it does not publish to Facebook Marketplace. If your inventory is already on mobile.de, you get a video for each car, which also appears on your YouTube channel and can be linked in the mobile.de listing ([here's how](/de-en/blog/mobile-de-video-hochladen)). You can find the starter tier at €29 per month plus VAT on the [pricing page](/de-en/pricing).

## What mistakes do car dealers make with the commercial Kleinanzeigen account?

Typical mistakes when starting out include trying to convert the private account, an incomplete legal notice, and the habit of still calculating with a 60-day runtime. You can rule out these and other mistakes before the first listing:

- Trying to convert the private account: According to the [Help Center](https://hilfe.kleinanzeigen.de/hc/de/articles/17148795879580-Unterschied-von-privaten-und-gewerblichen-Nutzerkonten), a change to "commercial provider" is not possible; you need a new account.
- Using the same email address: The new account needs a [different email address](https://themen.kleinanzeigen.de/gewerblich-handeln/) than the private account.
- Waiting for proof of business registration: According to Kleinanzeigen, a tax number or business registration is not required for this, but a legal notice is.
- Calculating with 60 days: Since [September 1, 2026](https://themen.kleinanzeigen.de/gebuehren-kleinanzeigen-gewerbliche-nutzer/), commercial listings run for only 30 days.
- Deleting instead of extending: A deleted and re-created listing counts as a new listing and uses up the allowance for the last 30 days.
- Booking a PRO vehicle package for the entire inventory: It covers [at most 2 cars up to €30,000](https://themen.kleinanzeigen.de/pro-infopoint/ratgeber/pro-im-detail/).
- Maintaining vehicles twice by hand: Ask your DMS provider beforehand whether they supply Kleinanzeigen.

## How do you tell that your Kleinanzeigen dealer account is working?

Your account is working if your listings appear with complete legal information and, after the first [30-day](https://themen.kleinanzeigen.de/gebuehren-kleinanzeigen-gewerbliche-nutzer/) runtime, generate measurable inquiries. You can find the figures in your Kleinanzeigen account, or in the Business Portal if you're a PRO customer. Compare them to the figures from the vehicle marketplaces.

| What you measure | Where you see it | When to check |
|---|---|---|
| Legal notice and company data complete | in the published listing | right after the first listing |
| Number of listings in the last 30 days | in the overview of your listings and on the invoice | weekly, since the allowance is calculated on a rolling basis |
| Inquiries per car | in your account's messages | after 30 days, i.e., after the first runtime |
| Expiry date and extension costs | in the overview of your listings | before day 30 of each listing |

From PRO Power onward, you can contact users who have added one of your listings to their watchlist [up to 3 times a month](https://themen.kleinanzeigen.de/medien/pressemitteilungen/neue-pro-funktionen-kleinanzeigen-starkt-moglichkeiten-gewerblicher-handler/). After a month, check how many of these contacts led to an inquiry or test drive.

Compare the inquiries per car with the inquiries for the same vehicles on mobile.de ([more on listing analysis](/de-en/blog/mobile-de-preisbewertung-deaktivieren)). If a car gets no inquiry on Kleinanzeigen after 30 days, check the price and photos before extending the listing.

## How we verified this guide

For this guide, we reviewed Kleinanzeigen's fee, PRO, and help pages, 2 press releases from Kleinanzeigen, and articles by Händlerbund and Caschys Blog in November 2026. We were unable to verify two points: a current interface or import from mobile.de or the DMS, and a separate price for the vehicle package. Several Kleinanzeigen pages carry no date, so we state in each case from when a rule applies.

If you want to showcase your vehicles not just on Kleinanzeigen but also on Instagram, Facebook, TikTok, and YouTube without filming yourself, try A21 Social. The Starter, Pro, and Enterprise tiers from €29 per month plus VAT can be found on the [pricing page](/de-en/pricing).

## FAQ

Q: Can I convert my Kleinanzeigen private account into a commercial account?
A: No, Kleinanzeigen rules out a subsequent conversion of a private account. Instead, you create a new account with a different email address and choose "commercial" as the provider type. Your private account can continue to exist alongside it.

Q: Do I need a business registration for a commercial Kleinanzeigen account?
A: According to Kleinanzeigen, listings in a PRO package must be commercial and must include a legal notice with first and last name, address, and phone number or email address. A tax number or business registration is not required for this. For further obligations of commercial providers, Kleinanzeigen advises consulting a lawyer or other legal advisor.

Q: How do I set up the legal notice in the commercial Kleinanzeigen account?
A: In the commercial account, you enter the legal details that Kleinanzeigen requests. These include company name, full address, first and last name, and phone number or email address. After your first listing, check the published ad to make sure all details appear complete.

Q: How many cars can I list for free as a commercial dealer on Kleinanzeigen?
A: Since September 1, 2026, 2 listings within 30 days are free in the Cars category, and 3 in the Vehicles category. Each additional listing costs 9.99 euros including VAT. All listings from the respective last 30 days are counted, including deleted and re-created ones.

Q: How long do commercial listings run on Kleinanzeigen?
A: Since September 1, 2026, commercial listings run for 30 days, down from 60 days before. Extending by another 30 days costs as much as the listing fee. Listings from a PRO package have no expiry date.

Q: What does the Kleinanzeigen PRO package for vehicles cost?
A: Kleinanzeigen states PRO Basic from 39 euros, PRO Power from 59 euros, and PRO Premium from 99 euros per month, each plus VAT. The PRO page does not publish a separate price for the Vehicles category group. You can cancel a PRO package at any time, effective at the end of the following month.

Q: Can I list cars over 30,000 euros with Kleinanzeigen PRO?
A: With a PRO package for Vehicles, according to Kleinanzeigen you can list at most 2 listings in the Cars subcategory up to a price of 30,000 euros. The PRO page does not describe how more expensive cars are billed within the package. Have this confirmed in writing by Kleinanzeigen before booking.

Q: Can I transfer vehicles from mobile.de to Kleinanzeigen?
A: In the sources we reviewed from 2025 and 2026, we found no current description of an import from mobile.de or a DMS interface to Kleinanzeigen. Ask your DMS provider or data service provider whether they supply Kleinanzeigen. A21 Social only reads in listings from mobile.de and does not transfer listings to Kleinanzeigen.

Q: Is there a Kleinanzeigen dealer hotline with a phone number?
A: Yes. On the PRO page, Kleinanzeigen lists the number 030 7001 60333 (Mon-Fri 8:00 AM-6:00 PM) for advice and questions about commercial selling. In Kleinanzeigen's Help Center you can find answers about the dealer account and commercial accounts. No phone number is listed there, but you can send an inquiry. It's best to clarify questions about PRO packages in writing before booking.