Uploading an AutoScout24 video: How it works for car dealers in 2026

Uploading an AutoScout24 video: step by step

You upload the video publicly to YouTube, copy the link, and insert it during listing creation in the photo step below the images. The steps in the dealer area follow the guide from AutoScout24 Switzerland dated April 16, 2026. German dealers have been working with the new dealer dashboard since October 7, 2025; menu items there may be named differently.

1. Upload the vehicle video to the dealership's YouTube channel

Upload the finished video via the channel the dealership manages. Give it a title with brand, model, and your internal vehicle number so you can clearly match the video and listing later.

2. Set the visibility to "Public"

According to YouTube Help, public videos are visible to everyone on YouTube, unlisted videos only to people with the link, and private videos only to users you have selected. Choose "Public," because AutoScout24 Switzerland requires a publicly accessible video. Also, according to YouTube, only public videos appear in search results and on your channel.

3. Leave "Allow embedding" enabled

Anyone who wants to block embedding removes the checkmark next to "Allow embedding," according to YouTube Help on embedding. For AutoScout24, this checkmark must therefore remain set. Also avoid an age restriction: age-restricted videos cannot be played on most third-party websites.

4. Copy the link to the video

Copy the video's address once the upload is complete and the visibility is correct. According to YouTube, the URL can be shared for public and unlisted videos, but not for private ones. Note the link together with the vehicle number, e.g. in your inventory list.

5. Open listing creation in the dealer area

Log in to AutoScout24 and open listing creation, called "Fahrzeug erfassen" ("Enter vehicle") in the Swiss guide. For an existing listing, open editing instead, because according to AutoScout24 Switzerland the video can be changed or removed at any time. In Germany, according to AutoScout24, the new dealer dashboard replaces the previous online dealer area. Expect different labels accordingly.

6. Add the photos in the photo step

Switch to the step with the photos, step 4 ("Fotos") in the Swiss guide. Add the images as usual. According to AutoScout24 Austria, you can select and upload up to 50 images at once.

7. Insert the YouTube link into the field below the images

Insert the copied link, as stated in the Swiss guide, "in the field provided below the images." Only YouTube links are supported, so links to TikTok or Instagram do not belong in this field. Then save or publish the listing as usual. If the same vehicle is also listed on mobile.de, use the same link there, as described in our guide Uploading a mobile.de video.

8. For many vehicles, clarify the interface with your DMS provider

If you transfer your inventory from a vehicle management system, ask your DMS provider whether it also transfers the YouTube link to AutoScout24. According to AutoScout24 Austria, an interface transfers vehicle data that is already available digitally in your vehicle management software. Supported formats there include AutoScout24, mobile.de, SilverDAT2, and EVA. It is documented for Austria that AutoScout24 accepts video links via interface (as of 2020), but not separately for Germany. For mobile.de there is a CSV field "video-url" for this, explained in the mobile.de guide linked above.

How long does it take and what does a video on AutoScout24 cost?

The link is inserted quickly, it's a single field in the photo step. It's mainly the video itself that costs time and money. AutoScout24 does not publish euro prices for German dealers, and the service packages page does not mention a video function.

According to the AutoScout24 photo guide, all listings include 50 free vehicle images plus a video. Whether the video costs anything extra under your contract should be clarified with your AutoScout24 contact if in doubt.

AutoScout24 once had its own video product on offer. In 2013, the marketplace offered automatically created films called "Video Plus," which appeared with the listing and on YouTube, for about €0.22 per day over a 60-day term.

Today, the costs arise at the production stage, and the possible approaches differ significantly:

Approach	Cost	Effort for you	Suitable for
Videographer	€120 to €160 per hour	Appointment, filming, approval	Image and team videos
Filmed vehicle video (Digital Car Promotion)	from €449 per video	Provide the vehicle	Vehicles you specifically want filmed
AI video from listing photos (provider comparison, October 23, 2026)	about €5 to €49 per vehicle	Supply photos and data	Every vehicle in inventory
A21 Social	€29, €79, or €149 per month plus VAT	No filming, no editing	Inventory listed on mobile.de

For comparison: a day of standing time costs about €25 per car, according to the DAT barometer from June 2026. An AI video for up to €49 therefore costs about as much as two days of standing time.

The time required also depends on the chosen approach. According to our article, an AI short video from Autohaus-Video is usually ready within 24 hours. With a videographer, scheduling and filming are added on top.

Who should embed the videos on AutoScout24?

Ideally, the person who creates your listings should embed the video, right when each new vehicle is listed. If you transfer inventory via DMS, clarify the video field once with the DMS provider and then have the link transferred automatically with every export.

The video belongs in the listing from day one. In September 2026, vehicles on AutoScout24 were listed for an average of 56 days. Anyone who adds the video only later quickly ends up with the listing online for several weeks without a video.

Situation	Who	How often	Tool
Few vehicles, listed in the dashboard	Salesperson or person responsible for listings	With every new vehicle	Field below the images in the photo step
Inventory transferred via DMS	DMS provider, after one-time clarification	Set up once, then with every export	Your DMS's interface
Vehicles also listed on mobile.de	Video is created automatically, you or your DMS insert the link	With every new vehicle	A21 Social and YouTube link

For the videos themselves, A21 Social is our recommendation. The software reads your listings on mobile.de and uses AI to create short vertical videos from photos and vehicle data. It automatically publishes these on Instagram, Facebook, TikTok, and YouTube, with no filming, editing, or agency required.

However, A21 Social does not read AutoScout24 listings. If a vehicle is listed on both marketplaces, the video is created from the mobile.de listing and appears on your YouTube channel. You then copy the link into the AutoScout24 listing for the same vehicle, checking in the process that the video is set to "Public."

Your next step: Take a look at the pricing plans; the Starter plan starts at €29/month plus VAT. Test A21 Social first with the vehicles that come into your inventory new this week.

Common mistakes: Why isn't the video showing in the AutoScout24 listing?

First check the YouTube settings: a private video, disabled embedding, or an age restriction prevent the video from playing in the listing. Then check whether the link is from YouTube, is in the right field, and is being transferred by your interface.

Mistake	What happens	How to fix it
Video is set to "Private"	Only selected users can see it; according to YouTube Help, the URL can't be shared	Set visibility to "Public"
Video is set to "Unlisted"	Anyone with the link can play it, but AutoScout24 Switzerland requires a publicly accessible video	Switch to "Public" to be safe
Embedding disabled	The checkmark for "Allow embedding" is missing (YouTube Help on embedding)	Re-check the checkmark
Age restriction	The video can't be played on most third-party websites	Provide the video without age restriction
Link to TikTok or Instagram, video file	According to AutoScout24 Switzerland, only YouTube links are supported	Upload the video to YouTube and use that link
Video deleted on YouTube	AutoScout24 doesn't store the video, so there is nothing left to play in the listing	Re-upload the video and replace the link
No field visible for the link	In Switzerland, the function is only available in the Professional, Professional Plus, and Premium subscriptions	Ask the AutoScout24 Service Center
Video missing after DMS import	The interface doesn't transfer the link	Ask your DMS provider about the video field

Also pay attention to the account used for uploading. According to YouTube Help, "Private" is the default setting for creators aged 13 to 17, and "Public" for those 18 and over. If a trainee uploads a video via their own account, it may end up set to "Private" without anyone noticing.

The order also matters. If you insert the link before the video is set to "Public," the listing will initially show no playable video. So always set the visibility first and only copy the link afterward.

How do you check whether the video works in the AutoScout24 listing?

Open the listing right after saving, both in the app and on desktop, and briefly play the video. Whether it pays off can be seen in the AutoScout24 dealer dashboard in terms of inquiries, watchlist entries, and standing time, for the first time after 30 days.

In the app and the mobile view, AutoScout24 Switzerland shows the video directly below the photo gallery with an integrated YouTube player; on desktop it appears as the last item in the gallery. Check both places. If you work with an interface, also check a listing from the DMS import.

The dealer dashboard, introduced on October 7, 2025, shows metrics such as standing time, inquiries, and watchlist entries. With HändlerIQ, AI features such as price assessment, listing quality, and standing-time forecasts are added. The dashboard is included free of charge in the service package.

What you check	Where	When
Video starts in the player	AutoScout24 app, below the photo gallery	Immediately after saving
Video appears in the gallery	Desktop, last item of the gallery	Immediately after saving
Inquiries and watchlist entries	Dealer dashboard	After 30 days, compared to vehicles without video
Standing time	Dealer dashboard	After 30, 60, and 90 days

Compare similar vehicles with and without a video, for example from the same price class, since a single vehicle says little about the effect. As a benchmark for standing time: in September 2026, vehicles on AutoScout24 were listed for an average of 56 days.

How we checked this guide

For this guide, in November 2026 we evaluated AutoScout24's dealer pages in Germany, Switzerland, and Austria, as well as YouTube Help on visibility and embedding, trade press articles, and a competitor's guide. The German video guide from AutoScout24 was not accessible at the time of retrieval. As a result, we were unable to verify either the field names and step numbers in the German dealer dashboard or a video field in the German interface. The click sequence comes from the Swiss guide dated April 16, 2026.

If you want videos for your entire inventory without filming yourself, try A21 Social. Plans start at €29/month plus VAT.