Uploading a mobile.de video: Here's how for car dealers

How to upload a mobile.de video: step by step

First check in the listing form of your mobile.de dealer area whether a field for a video file or a YouTube link appears, and use exactly that field. At AutoScout24, you insert the YouTube link in Step 4 below the images.

1. Open a listing in the mobile.de dealer area

Log in to the dealer area and open a vehicle for editing. Switch to the section where you manage the images. According to kfz-betrieb, that is where the video was found in 2020, as a YouTube video in the slideshow.

2. Look for a video or link field

Check whether the form offers a file upload or a link field. According to a provider guide (as of May 2026), a commercial Pro account lets you embed your own vehicle videos in the listing. kfz-betrieb, on the other hand, described on May 8, 2020 an embedded YouTube video for dealers with a Premium package. If you can't find such a field, ask your dealer support which package includes the feature.

3. Upload the video publicly to your YouTube channel

Set the video's visibility on YouTube to "Public." According to its Swiss B2B page (April 16, 2026), AutoScout24 only embeds publicly accessible videos. Even if mobile.de accepts a file upload in your case, this way you'll already have the link ready for AutoScout24 and your social media channels.

4. Insert the link or file at mobile.de and save

Copy the YouTube address into the link field or upload the file, depending on what your form offers. According to the provider guide, official values for format, length, and file size are not publicly documented (May 2026). If the form reports an error, clarify the requirements with your dealer support.

5. Insert the YouTube link at AutoScout24 in Step 4 "Photos"

Open the vehicle entry, go to Step 4 "Photos," add the images as usual, and enter the YouTube link in the field below the images. This is how it's described on AutoScout24's Swiss B2B page from April 16, 2026; we were unable to retrieve an official help page for AutoScout24 Germany. AutoScout24 does not store the video itself. It is embedded via YouTube, and you can change or remove it at any time.

6. Clarify transfer via interface

If you export listings from your DMS, ask your software provider whether it transfers a video field. AutoScout24 Austria writes in its dealer blog that links to vehicle videos are also accepted via interfaces, but that this depends on the respective provider. We have no information on this for mobile.de.

7. Check the listing on mobile and on a computer

Open the published listing in the app and in the browser. According to the Swiss B2B page, at AutoScout24 the video appears in the app and in the mobile view directly below the photo gallery, and on a computer as the last element of the gallery. If it's missing, check the visibility on YouTube and your subscription.

How long does it take and what does a video in a listing cost?

Inserting the video itself is limited to a single form field; producing the video is what takes time. We found no current official prices for the video feature at mobile.de; at AutoScout24 it is tied to certain subscriptions.

For mobile.de, only older figures are available. In 2011, users of the Pro account could use the video feature, according to kfz-betrieb, at no extra charge; the Pro account cost at the time at least €83.98 per month (as of 2011). This price is outdated and only useful as a historical reference point. In 2020, kfz-betrieb named a Premium package as a requirement.

At AutoScout24, according to the Swiss B2B page (April 16, 2026), the feature is included in the Professional, Professional Plus, and Premium subscriptions. The source does not state prices for these subscriptions. Ask your contact person for your account.

Filming, editing, and uploading cost sales staff working time for every vehicle. Anyone wanting to automate this will find the following monthly prices on the A21 Social pricing page (as of October 21, 2026, each plus VAT):

• Starter: €29
• Pro: €79
• Enterprise: €149

For which dealers is a video in the listing worthwhile?

A listing video is worthwhile for dealers whose package already includes the feature and who can produce videos without having to schedule a separate filming day for every vehicle. It does not earn points in the mobile.de quality check; it is aimed solely at potential buyers.

Decide who will be responsible for the videos. Usually the person who also enters the vehicles is the best fit, since they already have the photos and data on hand. If you create the video right when entering a new vehicle, it will be in the listing from the very first day on the lot. Our article Reduce days on the lot: 7 steps for used-car dealers shows how to integrate video listings into your inventory management.

For production, we recommend A21 Social. For context: A21 Social is the publisher of this blog. The software uses AI to create short vertical-format videos from the photos and vehicle data in your listings and publishes them automatically on Instagram, Facebook, TikTok, and YouTube. You don't need to film or edit anything, and you don't need an agency.

Every video can additionally appear on your YouTube channel. You then insert the link at AutoScout24 in Step 4 and in the mobile.de listing, provided the form there accepts a YouTube link. For how often you should post on Instagram, see Instagram: How often should car dealers post? The weekly plan; for more formats, see Dealership Reels: 14 video ideas without a camera crew.

An example: A used-car dealer enters their new vehicles at mobile.de and AutoScout24 every Monday. A21 Social generates a video for each vehicle from the listing photos and publishes it on Instagram, TikTok, and YouTube. The salesperson then copies the YouTube link into the AutoScout24 listing and, if the form shows a link field, into the mobile.de listing as well.

What mistakes commonly happen with videos in listings?

Typical mistakes are a non-public YouTube video, a subscription without the video feature, and the assumption that a video improves the result in the mobile.de quality check. These and the following points can be checked before publishing.

• Video set to "Private": According to the B2B page (April 16, 2026), AutoScout24 requires a publicly accessible video.
• Link from another platform: AutoScout24 only supports YouTube links; this is also confirmed by the provider guide (May 2026).
• Wrong package: At AutoScout24, the video feature is only available in Professional, Professional Plus, and Premium; for mobile.de, sources named the Pro account or a Premium package.
• Maintaining a video instead of photos: mobile.de's quality check has been running since February 2, 2026 and evaluates 4 criteria: number of images (20%, at least 25 photos recommended), image quality (40%), vehicle features (30%), and description length (10%, at least 1,000 characters recommended). A video does not count. Details can be found in mobile.de quality check: How dealers reach 100%.
• Adopting provider information without verification: Regarding the path at mobile.de, sources contradict each other; what matters is your own listing form.
• Forgetting the interface: If your DMS doesn't transfer a video field, the video will be missing from the listing even though it's on YouTube. The AutoScout24 dealer blog points this out in connection with interfaces.

How do you check whether the video in the listing is working?

Check directly after saving whether the video appears in the published listing. After 4 weeks, compare the video views in YouTube Studio with the listing statistics in your dealer area. For comparison: for this time period, AutoScout24 reported in 2010, for its then-new video feature, over 40,000 views.

Metric	Where	When
Video visible in the app, in the mobile view, and on a computer	published listing at mobile.de and AutoScout24	right after saving
Video views	YouTube Studio, statistics for the individual video	after 4 weeks
Views and inquiries for the listing	statistics in the mobile.de or AutoScout24 dealer area, where shown	after 4 weeks, comparing vehicles with and without a video
Days on the lot	DMS or inventory list	after the sale, comparing vehicles with and without a video

Try to compare similar vehicles, for example from the same class and price range, so that differences aren't simply due to the model. If views on YouTube stay at zero, there is likely a technical problem behind it. In that case, check visibility, link, and subscription.

Our recommendation: Test A21 Social with a few vehicles from your inventory and insert the YouTube links into your listings. The plans start at €29 per month plus VAT; you can find all prices on the A21 Social pricing page.