AutoScout24 costs for dealers 2026: packages and pricing rules

How does AutoScout24 calculate dealer prices?

AutoScout24 calculates the base price according to the contractually agreed package, and all other services according to the general price list. Since the 2024 changeover, according to kfz-betrieb, in addition to the number of your vehicles, it also matters how the platform places and presents them.

Section 5.1 of the dealer terms and conditions (as of April 1, 2026) states: "The base price for AutoScout24's services is based on the contractually agreed service package." Services outside the package are billed "according to the general price list valid at the time the service is provided." So the price list that applies is the one in effect on the day you use the service.

Previously, according to kfz-betrieb, the price was based only on the number of listed vehicles. Today, presentation is added, which depends on your package. No public source reveals how the Euro amount results from vehicle count and package.

According to Section 6 of the dealer terms and conditions, AutoScout24 bills monthly via electronic invoice and collects the amount by direct debit. You fall into default if you don't pay within 14 days of receiving the invoice.

Which features are included in which package, according to the AutoScout24 package page (accessed October 23, 2026):

Feature	GO	SMART	PRO
Basic presence with up to 50 images	yes	yes	yes
SmartInserieren, LeadAssistant, Lead+	yes	yes	yes
Listing quality and price valuation	yes	yes	yes
B2B marketplace and standard customer service	yes	yes	yes
Time-on-lot forecast	no	yes	yes
Equipment and competitor analysis	no	yes	yes
Dealer highlight, logo in results list, direct link to homepage	no	no	yes
Own vehicle recommendations on the detail page	no	no	yes
Premium customer service	no	yes	yes
Reach via Instagram, Facebook, and Google Vehicle Ads	no	no	yes

Who is GO, SMART, or PRO suitable for?

GO is suitable for dealers who are satisfied with basic presence and organic visibility. SMART and PRO are aimed at businesses willing to pay 30 percent more per tier for analyses and more visibility.

GO already includes the basic tools, including LeadAssistant, Lead+, and the price valuation. If your stock turns over quickly even without additional help, you only pay the base price with no surcharge here.

SMART includes SalesTurbo (Demand AI). According to its own website, AutoScout24 uses this to automatically place listings at over 10 prominent spots on the platform and on social media. This is supplemented by DealerIQ, the time-on-lot forecast, and a personalized detail page where you can present your company, employees, and service offerings. This package suits businesses that actively manage their time on lot. For how to do this concretely, read Reducing time on lot: 7 steps for used car dealers.

PRO adds the logo, dealer highlight, the homepage link, and reach via Instagram, Facebook, and Google Vehicle Ads. In addition, with PRO AutoMatch inquiries are prioritized. According to AUTOHAUS, AutoMatch brings up to 20 percent more leads per week. How strongly the inquiries are prioritized depends on the package.

Whether PRO is worthwhile for your dealership can only be assessed based on your specific quote. Compare the surcharge in Euros against the inquiries and sales that the dealer dashboard shows for your current package.

What does AutoScout24 cost for dealers in 2026?

For Germany, there is (as of October 23, 2026) no public Euro price for GO, SMART, or PRO. You only find out the amount during the consultation. All that is known is the price gap between the tiers: SMART is 30 percent above GO, PRO another 30 percent above SMART.

The package page lists neither prices nor contract terms; instead, a button leads to "Arrange personal consultation." The SMART page likewise only points to "Get advice." For SalesTurbo, "mark as NEW," and AutoMatch, the dealer page also names no prices, and the kfz-betrieb trade article also contains no Euro amounts.

The dealer terms and conditions limit price increases. Under Section 5.2, AutoScout24 may raise prices once per calendar year by up to 5 percent. Under Section 5.3, AutoScout24 announces price adjustments 4 weeks before they take effect.

If an increase exceeds this limit, the dealer has, according to the terms and conditions, an extraordinary right of termination, effective as of the date the increase takes effect. What this means for your contract should be clarified in your individual case with your legal counsel.

Some reports of rising AutoScout24 prices refer to Switzerland. The increase of around 15 percent as of June 1, 2026 applies to AutoScout24 Switzerland, operated by SMG Swiss Marketplace Group, and does not apply to the German market. The same applies to reports from Swiss dealers of cost increases of over 200 percent since 2020. We found no reliable figures on a price increase in Germany in 2026.

According to AutoScout24, some services cost nothing extra. LeadAssistant is “included free of charge in every service package”, and the dealer dashboard has been too since the announcement of October 7, 2025. The new AI search brought in tests in Germany around 7.5 percent more leads from search; according to AutoScout24, this creates "no additional effort" for dealers.

These are questions you should ask during the consultation:

Question for AutoScout24	Why the question matters
What base price in Euros applies to my package given my vehicle count?	The package page names no prices.
Does my contract have a minimum term, and when does it end?	Without cancellation, the contract continues indefinitely according to the terms, in case of doubt.
What do SalesTurbo, "mark as NEW," AutoMatch, and SocialBoost cost according to the current price list?	Services outside the package are based on the price list in effect at the time of service.
How does AutoScout24 measure "up to 100%" and "up to 250%" more visibility?	The figures come from the provider itself.
When was the last price adjustment in my contract?	The terms allow one increase per calendar year.

How to get more out of your AutoScout24 package this week

First use the features you're already paying for with your package, and then prepare for the pricing conversation. You can accomplish the following steps within a week:

1. Get your contract and most recent monthly invoice ready. Note the package, base price, and the end of any minimum term, because without cancellation such a contract, according to the dealer terms and conditions, continues indefinitely in case of doubt.
2. Open the dealer dashboard. According to AutoScout24, it shows time on lot, inquiries, watchlist entries, and searches. Flag the vehicles with the most days on lot.
3. Check whether LeadAssistant is active. According to AutoScout24's internal measurements from 2026, as a result over 80 percent of standard inquiries include a phone number. Determine who calls these prospects back.
4. Complete your listings. Every package allows up to 50 images. Listing quality and price valuation show you where you should improve photos or price.
5. Arrange the consultation appointment and bring the question table from above. Have the prices given to you in writing so you can later compare them with your dashboard figures.
6. Distribute your listings via your own social media channels. This way you gain reach even without booking a higher package.

Who produces the videos for Instagram, TikTok, and the like

For step 6, you need someone who regularly creates a post for each vehicle. The PRO package does include reach via Instagram, Facebook, and Google Vehicle Ads, and SocialBoost can be booked separately. But both run through AutoScout24; you don't automatically build your own channels with your own followers this way.

For this task we recommend A21 Social. The program uses AI to create short vertical-format videos from your vehicle listings, using the photos and data you've already captured anyway. The videos are automatically published on Instagram, Facebook, TikTok, and YouTube. You don't need filming, editing, or an agency for this.

Each video can also be published on your YouTube channel and then linked in the mobile.de listing. How this works is shown in Uploading a mobile.de video: Here's how for car dealers. The monthly plans cost €29 (Starter), €79 (Pro), and €149 (Enterprise), each plus VAT. The A21 "Pro" plan has nothing to do with the AutoScout24 PRO package.

How often you should post is covered in Instagram: How often should car dealers post? The weekly plan.

Common mistakes with AutoScout24 costs

Typical mistakes concern contract deadlines, unused package features, and misattributed price reports. Each of these costs you money or negotiating leverage:

• Applying Swiss price reports to Germany. This distorts your negotiating basis, because the increase of around 15 percent as of June 1, 2026 only applies to AutoScout24 Switzerland. With every report, check whether it concerns .de or .ch, and ask AutoScout24 directly about your own price.
• Missing the end of the minimum term. The contract then continues indefinitely according to the terms and conditions, in case of doubt, and the right moment for renegotiation has passed. Enter the end date into your calendar with enough lead time.
• Paying for SMART or PRO and never opening the analyses. Then you're paying a 30 percent surcharge per tier for tools that don't change anything about your time on lot. Example: a used car dealer books SMART for the time-on-lot forecast but never looks at it. In such a case, set a fixed weekly time for reviewing the data.
• Booking add-on products without knowing the price. Services outside the package are based, according to Section 5.1 of the terms and conditions, on the price list in effect at the time of service, and the dealer page names no prices. Get the amount confirmed in writing before booking.
• Missing the announcement of a price adjustment. AutoScout24 announces price adjustments under the terms and conditions 4 weeks before they take effect; after that, the new price applies. Designate a fixed person who receives mail from AutoScout24 and checks such notices.

Your next steps before the conversation with AutoScout24

Get a written offer with a Euro price for your package and compare it with your inquiries and days on lot from the dashboard. At the same time, build reach on your own channels, whose costs you control yourself.

If you're weighing the two major portals against each other, mobile.de or AutoScout24 in 2026: What's worthwhile for dealers? can help. For your own channels, you'll find a starting point in Instagram for car dealers: Here's how in 2026 in 7 steps, and a comparison of common tools in Social media tool for the dealership: 7 tools compared on price in 2026.

If no one on your team has time to film, we recommend A21 Social: videos are created automatically from your existing listings and appear automatically on Instagram, Facebook, TikTok, and YouTube. More ideas for content without a camera can be found in Dealership reels: 14 video ideas without a camera crew.

How we reviewed this guide

In October 2026, we evaluated AutoScout24's dealer pages on the service packages, as well as the dealer terms and conditions (as of April 1, 2026), press releases from AutoScout24, and reports from kfz-betrieb, AUTOHAUS, and watson.ch. We were unable to verify the Euro prices of the German packages, the exact calculation based on vehicle count, and the prices of SalesTurbo, "mark as NEW," AutoMatch, and SocialBoost, because no public source states them. We also found no reliable figures on a price increase in Germany in 2026. The figures on visibility and leads come from AutoScout24 itself and were not independently measured. Every figure in this text is linked to its source.

If you want to show your listings without a camera crew on Instagram, Facebook, TikTok, and YouTube, try A21 Social. Plans start at €29 per month plus VAT.