AutoScout24 Price Evaluation 2026: What Dealers Need to Know

How is the AutoScout24 price evaluation calculated?

AutoScout24 compares every vehicle with similar models in comparable condition that were offered or are still being offered in the last 14 months up to today. According to AutoScout24, the algorithm incorporates over 10 million data records and more than 70 equipment features per vehicle.

According to the explanation page on evaluation categories, AutoScout24 works with dynamic machine-learning algorithms, supplemented by the experience of their own vehicle experts. The comparison is made against similar private and commercial offers.

At launch, the trade press named the comparison criteria: brand, model, age, fuel, horsepower, transmission, mileage, condition and equipment. Whether this list is still complete today is left open by the current pages.

The labels are recalculated daily and can change as soon as new comparable vehicles are added. So today's "Fair price" could soon become an "Elevated price" even if you haven't changed anything about the listing. AutoScout24 Austria phrases this more cautiously: the market price of individual vehicles could change "in rare cases" due to new listings.

AutoScout24 does not state an error rate on the pages reviewed. The calculation assumes a good vehicle condition without major defects. If your vehicle is in better or worse condition, the label does not reflect this difference.

Who does the AutoScout24 price evaluation apply to?

The price evaluation applies to every listing, regardless of whether it comes from a dealer or a private seller. According to AutoScout24, the process is identical for every offer, follows fixed criteria, and "cannot be influenced." Asked whether a label can be bought, the marketplace answers with "No!".

Dealers and private sellers are nevertheless not treated the same. The dealer portal states: "As a dealer, you can offer your vehicles somewhat more expensively than a private seller." Already at the end of 2017, AUTOHAUS reported that AutoScout24 distinguishes between dealer and private offers. How large this margin is in euros is not disclosed by AutoScout24.

Can dealers turn off the AutoScout24 price evaluation?

The current official pages mention no way to do this. Neither the German dealer portal page nor the Austrian B2B page mentions an option to turn it off, and the consumer page emphasizes that the evaluation cannot be influenced.

The idea that the label could be deactivated dates back to the early days. According to AUTOHAUS from December 8, 2017, the BVfK demanded at the time that the price evaluations of mobile.de and AutoScout24 be abolished entirely. Both marketplaces rejected this, pointing out that users wanted this transparency, and instead promised a dialogue about an "objective price evaluation" and additional criteria. The article says nothing about any way to turn it off.

The only hint we found is a reader comment under an AUTOHAUS article from July 27, 2018, dated July 30, 2018: "Thank God you can have the price evaluation turned off." This statement does not come from AutoScout24 itself. If you want to know for sure for your business, ask the dealer service in writing. You'll find the contact details in our article on canceling the AutoScout24 dealer contract.

It's similar at mobile.de: there too, dealers cannot deactivate the price evaluation, as our article on mobile.de price evaluation shows.

What does the price evaluation change for your sale?

The price evaluation already appears in the results list next to your price and shapes the first impression before a buyer even reads your description. "Elevated price" means, according to AutoScout24, slightly above market value, measured against a calculation model that deliberately excludes several services provided by the dealer.

According to AutoScout24, the evaluation does not include the following points:

What the evaluation does not include	Source	How to show it in the listing
Inspection seals	Consumer page and dealer portal	Mention the seal in the title, photograph the inspection report
Additional services from the seller	Consumer page	List services in the description, explicitly mention dealer warranty
Regional differences in supply and demand	Consumer page	Describe location, test drive and pickup
Retrofits, upgrades and conversions	Consumer page and dealer portal	Show the conversion with photos and documentation
Re-imports	Consumer page	State the origin openly
Accident vehicles	Dealer portal	Document damage and repair

AutoScout24 does not explicitly mention a dealer warranty. However, it counts among a seller's additional services, and such "additional services from the seller" are excluded, according to the consumer page. It's similar with condition: the evaluation assumes a good condition without major defects and therefore does not specifically give extra credit to a particularly well-maintained vehicle.

Whether a vehicle with "Elevated price" still sells can be seen in the dealer dashboard. Since October 7, 2025, it uses AI to check listings for price evaluation, scope of equipment, standing-time forecast and competition, and is meant to identify incomplete information or inflated prices. Per vehicle, it shows, among other things, days on the lot, inquiries and watchlist entries. It is free for all AutoScout24 partner businesses.

With "High price," your offer is, according to AutoScout24, significantly above market value. If seals, warranty and equipment don't explain this gap, you need to address the price itself.

An example: a dealership lists a station wagon with a manufacturer seal, dealer warranty and a fresh inspection. AutoScout24 shows "Elevated price," and in the listing, the added value is mentioned in only one line at the end of the description. The dealership then names the seal and warranty in the title, adds a photo of the inspection report, and embeds a video that shows exactly these points. The price stays the same, but the buyer now sees what they're paying for.

How to use the AutoScout24 price evaluation at your dealership

Turn the label into a to-do list this very week: filter out vehicles, check the data, make the added value visible, embed a video, and only then decide on the price. For this you only need the dealer area and your phone.

1. Open the "Manage vehicles" page in the dealer area and note all vehicles with "Elevated price," "High price" or "No information." For these listings you need to explain the price to buyers.
2. Check the equipment on these vehicles. AutoScout24 advises using the VIN when creating a listing so that many fields are filled in automatically. If a feature is missing from the listing, it also cannot be factored into the comparison.
3. Write in the title and description what the evaluation doesn't know about: inspection seals, warranty, additional services and retrofits. Photograph seals, the service booklet and conversions; our checklist for vehicle photos can help with this.
4. Embed a video that shows these points. Our guide Uploading an AutoScout24 video explains how this works via a YouTube link on AutoScout24.
5. Decide for each vehicle whether to keep the price or adjust it. Calculate backward from your target price, as described in our guide to used-car pricing, and take a look at days on the lot and inquiries in the dashboard.
6. Go through the list several times a week, because AutoScout24 recalculates the labels daily.

Who creates the videos, and how often

Steps 3 and 4 take the most time if you film every vehicle yourself and edit the material. A21 Social takes over this work: the tool uses AI to create a short vertical video from the photos and details in your listing and automatically publishes it on Instagram, Facebook, TikTok and YouTube. You don't need to film or edit for this, and you don't need an agency.

A21 Social imports your listings exclusively from mobile.de; it does not import AutoScout24 listings. If your vehicles are listed on both marketplaces, the video is created from the mobile.de listing and also ends up on your YouTube channel. You then enter this YouTube link into your AutoScout24 listing as described above. Seals, warranty and photos you've added make it into the video this way, provided they are also included in the mobile.de listing.

This way, every new vehicle gets its video without anyone on the team needing to set aside time for it. The plans cost €29 (Starter), €79 (Pro) or €149 (Enterprise) per month plus VAT.

Common mistakes with the AutoScout24 price evaluation

There are mainly 4 costly mistakes: hasty price cuts, incomplete data, hidden added value, and hoping for deactivation. Each of these can be avoided with little effort.

• Lowering the price just because of the label. You give away margin, and because the labels are recalculated daily, the improved label can disappear again once new comparable vehicles appear. Calculate first, and decide on the price afterward.
• Listing without the VIN. Whatever equipment is missing from the listing is also missing from the comparison, and your vehicle appears more expensive than it is. Use the VIN, as recommended by the dealer portal, and check the automatically filled-in fields.
• Mentioning seals and warranty only once the customer is at the dealership. Online, the buyer sees the label first and your services only much later. So show the added value in the title, description, photos and video.
• Relying on old reports about deactivation. The current official pages mention no such option; the only hint is a reader comment from 2018. Ask the dealer service in writing, and design every listing so that it convinces even with a label.

What you should do next

This week, take on the vehicles with "Elevated price" and "High price" and add the added value that the evaluation doesn't factor in for each of them. Only decide on the price afterward.

Use the free dealer dashboard for this, which shows, among other things, price evaluation, days on the lot and inquiries. Vehicles that get inquiries despite the label usually don't need a price reduction.

For the videos, test A21 Social with your current mobile.de listings and then enter the YouTube links into AutoScout24.

How we reviewed this guide

For this guide, we evaluated AutoScout24's official pages on the price evaluation in November 2026: the German consumer page, the dealer portal, the Austrian B2B page, and the explanation page on evaluation categories. We also included trade articles from kfz-betrieb and AUTOHAUS, including the reports on the launch of the evaluation, the BVfK's criticism, and the new dealer dashboard. We were unable to access the Automobilwoche article "AutoScout24 launches price evaluation and draws criticism," nor the part of an AUTOHAUS article behind the paywall. It therefore remains unclear whether there used to be a way for individual dealers to turn it off. Every figure in this text is linked to its source.

If you want to show the added value of your vehicles in every video going forward, try A21 Social. Find the plans and prices here.