mobile.de Top Listing 2026: What It Costs and When It Pays Off

How do top listing, page-1 listing and free quota work?

You book an advertising slot for a specific vehicle, and mobile.de charges for every day the placement runs. In Silver, Gold and Platin, the free quota covers part of this; a monthly cap additionally limits the costs.

The free quota comprises the top and page-1 listings that your package includes without surcharge. According to a cost overview dated October 27, 2026, you cannot book advertising slots in search at all in the Bronze package; Silver, Gold and Platin, however, include a free quota. The quota grows with the package and with your price tier.

Exactly how many free top listings you are entitled to is not published anywhere. ki-syndikat.de writes, as of June 14, 2026, that mobile.de does not publish "a standardized, publicly available price tier", and refers to the dealer service at +49 30 81097-500.

The cost cap is based on your tiered price, i.e. the price that results from package, number of your listings and average vehicle price. According to the same cost overview, for the top listing you pay at most 6x your tiered price per month, for the page-1 listing at most 2x.

Whether the cap applies per vehicle or for all placements combined is not evident from the source. Clarify this with mobile.de before advertising several vehicles at once.

Here's how to calculate per vehicle:

1. Check whether free quota remains. In that case the placement costs nothing extra.
2. If the quota is used up, multiply the number of days by the daily price. At 2025 prices, 30 days of top listing comes to €209.70, 30 days of page-1 listing to €44.70.
3. Compare the result with your cap. You never pay more than the cap amount.

Who benefits from a top listing on mobile.de?

A top listing pays off for vehicles that have already been standing for a long time and where the listing and price are already right. For freshly listed vehicles we recommend using the free tools first.

A day in stock costs, according to the DAT barometer of June 2026, around €25 per car; a day of top listing cost, according to the 2025 price list, €6.99. A week of top listing therefore cost €48.93, about as much as 2 days in stock.

In this guide, "long-standing vehicles" are those approaching the 90-day limit. According to DAT, almost 30% of all used cars stand at dealers for longer than 90 days and are considered risk inventory. The rule "paid placement only for long-standing vehicles" is our recommendation, not a mobile.de requirement.

How much you pay yourself also depends on your package:

Package	Free quota for top and page-1 listing	Visibility according to mobile.de (2023)	Our recommendation
Bronze	no, advertising slots not bookable	comparison baseline	calculate a package switch
Silver	yes	up to 2x more often on the first 2 results pages than Bronze	use quota for your oldest vehicles
Gold	yes, larger than Silver	up to 4x more often on the first 2 results pages than Bronze	quota first, then page-1 listing
Platin	yes, larger than Gold	up to 7x more often than Bronze	quota first, top listing only case by case

An example: A station wagon has been in stock for 85 days, achieves a high score in the quality check and is priced at market level; the free quota is used up. At 2025 prices, 7 days of top listing cost €48.93. If the car sells 2 days earlier as a result, the placement has already paid for itself.

What does a mobile.de top listing cost in 2026?

mobile.de does not name a public euro price for 2026. What is documented is the 2025 list price, €6.99 per day for the top listing, as well as the increase of almost all packages by at least 9.1% as of April 1, 2026.

Item	2025 price list (from April 1, 2025)	Status 2026
Top listing	€6.99 per vehicle and day	not public
Page-1 listing	€1.49 per vehicle and day	not public
Listing turbo	€3.99 per vehicle and day	not public
Bronze, up to 1 listing	€72.99 net per month, advertising slots not bookable	at least 9.1% more with more than 1 vehicle
Silver, up to 1 listing	€94.99 net per month, with free quota	at least 9.1% more with more than 1 vehicle
Gold, up to 1 listing	€116.99 net per month, with free quota	at least 9.1% more with more than 1 vehicle
Platin, up to 1 listing	€144.99 net per month, with free quota	at least 9.1% more with more than 1 vehicle

Package prices rise with the number of listings and the average vehicle price. What the packages cost overall in 2026 is explained in our article on mobile.de dealer prices 2026.

kfz-betrieb reported the increase on March 19, 2026. The freely accessible part of the article does not name prices for top and page-1 listings; the rest is paywalled. Whether the 9.1% also applies to the advertising slots is therefore unclear. At the same time, mobile.de is featuring car listings less often on its sister platform Kleinanzeigen.

At 2025 prices, Silver at the entry level cost €22 more than Bronze, but in return included bookable advertising slots plus free quota. Whether switching pays off for you depends on the quota mobile.de names for you. Treat the 2025 figures only as orientation, and request your current daily prices in writing.

How do you use top listings correctly in your inventory?

Proceed in a fixed order: clarify quota, select long-standing vehicles, improve listing and price, then book and take stock after a week. The 6 steps can still be done this week.

1. Call the mobile.de dealer service at +49 30 81097-500. Ask about your free quota, your tiered price, the 2026 daily prices and whether the cap applies per vehicle. Have the answers confirmed by email.
2. Sort your inventory by days in stock, and mark all vehicles approaching the 90-day limit. Only these qualify for paid placements.
3. Improve the score of these listings in the free quality check. Since February 2, 2026 it has weighted image quality at 40%, vehicle features at 30%, number of images at 20% and description length at 10%. According to mobile.de, listings with a high score have better chances of a highly visible placement. For the order in which you should proceed, see our guide to the quality check.
4. Check the price in the price planner. If you change the price there, the planner shows a preview of the search position; details can be found in our article on mobile.de price evaluation.
5. Allocate the free quota first to the oldest vehicles. Once it is used up, switch to the cheaper page-1 listing and book the top listing only for individual vehicles.
6. After 7 days, check views and inquiries in the listing analysis. If the placement does nothing, end it and keep working on the price instead.

What mistakes do dealers make with the top listing?

The most costly mistakes are paid placements for freshly listed or overpriced vehicles, unused free quota, calculations with outdated prices, and placements without an end date. All of them cost daily prices without reducing time in stock.

• Booking a top listing for freshly listed vehicles. You pay for a listing you haven't improved yet. Better: use the quality check and price planner first, book paid placements only for long-standing vehicles.
• Leaving free quota unused. You pay daily prices for placements your package already includes. Better: check the quota once a month and allocate it fully to the oldest vehicles.
• Calculating with 2025 prices. Since April 1, 2026, almost all packages cost at least 9.1% more, so your calculation will no longer add up. Better: request current daily prices and caps in writing.
• Buying overpriced vehicles up to the top. The placement shows the car to more prospective buyers, but it does nothing to change the price evaluation that mobile.de calculates for every dealer listing. Better: set the price at market level first, then place it.
• Letting placements run without an end date. At 2025 prices, 30 days of top listing cost €209.70, unless the cap kicks in earlier. Better: check every week and switch off what isn't working.

What you should do next: build reach outside mobile.de

You gain additional reach outside the marketplace if you show every vehicle as a short video on Instagram, Facebook, TikTok and YouTube and also embed the YouTube video in the mobile.de listing. No daily prices per vehicle are incurred for this.

If you do this yourself, someone on your team has to select photos, edit a video in portrait format, write the text and upload everything to 4 channels, several times a week. How often posting is worthwhile is shown in our Instagram weekly schedule.

With A21 Social, the software takes this over. It reads your listings from mobile.de, uses AI to create short portrait-format videos from photos and vehicle data, and automatically publishes them on Instagram, Facebook, TikTok and YouTube. You don't have to film or edit, and you don't need an agency either. You link the YouTube video directly in the mobile.de listing; how this works is described in our video upload guide.

Two limitations you should know: A21 Social only imports listings from mobile.de, not from AutoScout24 or Kleinanzeigen, and does not post on Facebook Marketplace. The plans cost €29 (Starter), €79 (Pro) and €149 (Enterprise) per month, each plus VAT.

For comparison: 30 days of top listing for a single vehicle cost up to €209.70 at 2025 prices. The Starter plan covers videos for your entire inventory.

How we reviewed this guide

In November 2026 we evaluated trade press (kfz-betrieb, AUTOHAUS), a third-party cost overview, a tool overview from ki-syndikat.de and our own articles on mobile.de. The mobile.de price list itself was not retrievable; the daily prices therefore come from a third-party source that quotes the 2025 list. We could not verify the 2026 euro prices for advertising slots, the exact free quotas per package, or a mobile.de product called "Gallery." The rule "only for long-standing vehicles" is our recommendation and not a mobile.de requirement. Every figure in the text is linked to its source.

If you want to make your inventory more visible without paying further daily prices, try A21 Social: plans from €29 per month plus VAT.