AutoScout24 Premium Listing 2026: Costs and Benefits

How does Marketing Power work at AutoScout24?

AutoScout24 shows Platinum listings first in the results list, then Premium, then Plus, and Basic last. The provider explains it this way: "The further forward your vehicle is, the more attention you get."

For Platinum, AutoScout24 cites its own figures: on average 8 times more detail page visits, on average 4 times more customer inquiries, and up to 7 days shorter time on the lot. These figures come from the provider itself.

The vehicle itself also factors into the ranking. In the standard sort "Best Results," according to Dealer T&Cs § 2.8 (as of April 1, 2026), the main factors counted are "location of the listing, availability, condition of the vehicle, vehicle price, number of previous owners, fuel type, mileage, equipment, color, make and model." In addition, individual listings may, "depending on the dealer's chosen service package," also "be displayed higher up in exchange for payment of a fee."

The service package also affects visibility. Since October 1, 2024, AutoScout24 has offered dealers the service packages GO, SMART and PRO; GO corresponds to the earlier tariff. The package overview states for SMART "up to 100% more visibility", for PRO "up to 250% more visibility."

Lever	What it does according to AutoScout24	Price published
Plus, Premium, Platinum listing	Position ahead of Basic, Platinum at the very top	no
SMART package	up to 100% more visibility	no
PRO package	up to 250% more visibility, logo with link to dealer stock, link to dealer website, reach via Instagram, Facebook and Google Vehicle Ads	no
SalesTurbo	AI recommendation high up in the results list and in over 10 other locations	no
"Mark as NEW"	free allowance depending on package 10%, 20% or 50%	included in the package

For SalesTurbo, early customers reportedly saw, according to AutoScout24, up to 5 times more inquiries and up to 10 times more views. The product is not time-limited. On the page with the 7 golden rules, AutoScout24 also lists SocialBoost and SelectBoost under the visibility heading.

Who is a Premium listing on AutoScout24 worthwhile for?

A higher Marketing Power tier is worthwhile for vehicles whose price is at market rate and whose details are accurate, but which rank too far back in a search with many comparable offers. If the price is too high, you are buying attention for an offer that performs worse in direct comparison.

The benchmark is your days on the lot. According to the AutoScout24 market report, used cars in September 2026 were listed on average for 56 days. A day on the lot costs, according to the DAT barometer from June 2026, about €25 per car. Candidates for a higher tier are vehicles that sit significantly longer than your business average.

Days saved multiplied by lot cost per day gives you the maximum amount the higher tier should cost. AutoScout24 states for Platinum up to 7 days shorter time on the lot. This is a maximum value; so also calculate with fewer days.

Example: You assume €25 in lot costs per day and run three scenarios.

Days saved	Lot costs per day	Maximum amount for the higher tier
2	€25	€50
4	€25	€100
7	€25	€175

If the price quoted for the booked duration is below the amount in the row you consider realistic, the tier pays off. If you know your own lot costs, use those figures instead.

If a vehicle already ranks well forward in search, a higher tier brings little benefit. If you've already booked SMART or PRO, check first how much visibility your package already includes.

What does a Premium listing on AutoScout24 cost for dealers?

There's no public price: AutoScout24 does not state euro amounts for Plus, Premium and Platinum listings in Germany; you learn the terms from a quote. Neither the Marketing Power page nor the package overview contain prices for a top placement.

What is documented is only how the package prices relate to one another. SMART costs, according to kfz-betrieb, 30% more than GO, PRO another 30% more than SMART. PRO is thus about 69% above GO. According to kfz-betrieb, the fees depend on the number of vehicles and how the platform presents them.

You can read more about the packages in our post AutoScout24 costs for dealers 2026. There you'll also learn that AutoScout24 announces price adjustments 4 weeks in advance, and that the roughly 15% increase on June 1, 2026 only applied to AutoScout24 Switzerland.

For ongoing costs, the T&Cs are decisive. According to § 5.2 of the Dealer T&Cs, AutoScout24 may raise prices once per calendar year by up to 5% each time. Scope and fees "depend on the service package chosen by the dealer and the respective service description." If the package does not provide its own rule, a mutual ordinary right of termination applies with one month's notice to the end of the month.

Be cautious of blogs reporting a "2026 price shock." The well-known ZDK criticism dates from July 2019: spot checks at the time showed increases of up to 25 percent, and the ZDK calculated additional costs "in the mid to high five-figure euro range." ZDK Vice President Thomas Peckruhn criticized the "quasi-duopolistic position of the two top dogs among vehicle marketplaces."

A dealer blog admits in a post from June 8, 2026 that it has meanwhile removed earlier price figures "without reliable evidence."

For comparison: at mobile.de, the other major marketplace, the Top listing cost, according to the 2025 price list, €6.99 per day.

How to use Premium listings in your inventory

First get the price, photos and data in order, and only then selectively highlight individual slow movers with a higher tier. These steps can be completed this week:

1. Sort your AutoScout24 inventory by days on the lot and flag all vehicles whose time exceeds your own average.
2. Revise these listings: use the 50 free vehicle photos, fill in equipment, previous owners and condition completely, and provide financing information, since 21% of all customer inquiries at AutoScout24 specifically relate to this. You'll find a list of ideas in our post Vehicle photos that sell.
3. Use the free allowance for "Mark as NEW" from your package before spending money on a higher tier.
4. Request a written quote from dealer support for Plus, Premium and Platinum with the duration stated, and weigh it against your lot costs.
5. Test the tier on just a few vehicles first and after a week compare detail page visits and inquiries with similar vehicles without the higher tier.
6. In the photo step of listing creation, embed a video via a YouTube link, as described in our guide Uploading an AutoScout24 video.

Who makes the videos for your listings

According to AutoScout24's photo guide, in addition to photos you can also upload a video to your listings. Production is time-consuming, and it has to be redone for every new vehicle.

We recommend A21 Social for this. The tool uses AI to create short vertical videos from the photos and vehicle data of your listings and automatically publishes them on Instagram, Facebook, TikTok and YouTube. No one on your team has to film or edit, and an agency is not needed.

However, A21 Social only imports your listings from mobile.de; AutoScout24 listings are not imported. If the same vehicle is also listed on mobile.de, the video will then be on your YouTube channel, and you add the link to the AutoScout24 listing by hand. Plans start at €29 per month plus VAT.

Common mistakes with the AutoScout24 Premium listing

Most mistakes happen when dealers buy visibility before the price and the listing are right. These four are easy to avoid:

• Higher tier for an overpriced vehicle: the vehicle price counts, according to Dealer T&Cs § 2.8, as a sorting criterion, and buyers compare it directly in the list. More views then bring hardly any inquiries. Check the price against the market before booking a tier.
• Relying firmly on the maximum figure: the up to 7 days shorter time on the lot is a provider figure and a maximum value. Anyone who budgets with it overestimates the benefit. Also calculate with 2 or 4 days saved, and verify the result with a test.
• Applying private or Swiss prices as the dealer price: Super and Turbo listings are private packages, and Swiss rates don't apply to Germany. Your budget planning then won't add up. Plan exclusively with the written quote for your business.
• Leaving package benefits and free allowances unused: SMART and PRO already bring more visibility, and "Mark as NEW" is included in the allowance. Anyone who still books add-on services ends up paying twice. Use both up first.

What you should do now

This week, request a written quote for the Marketing Power tiers and weigh it against lot costs for your oldest inventory vehicles. Only book a higher tier once this calculation works out.

If you also list on mobile.de in parallel, compare the offers of both marketplaces for the same vehicles. Our post on the mobile.de Top listing shows how to assess paid placements there.

Also decide who on your team is responsible for the videos for your vehicles. If a tool creates the videos automatically, a brief weekly glance at which vehicle videos got the most views is enough.

How we reviewed this guide

In November 2026 we evaluated AutoScout24 Germany's dealer pages on Marketing Power, service packages and the 7 golden rules, along with the current Dealer T&Cs, press releases from AutoScout24, and reports from kfz-betrieb, AUTOHAUS, autoservicepraxis and a dealer blog. We could not verify current euro prices for Plus, Premium and Platinum listings or for GO, SMART and PRO, because AutoScout24 does not publish them. Likewise, we found no public overview of which Marketing Power tier is included in which package, nor a ZDK statement on a 2026 price increase for German dealers. We have labeled provider figures as such, and every figure is linked to its source.

If you want to showcase your vehicles not just through placement in the marketplace but also via video, try A21 Social. You'll find all plans on the pricing page.