Becoming an AutoScout24 dealer: how it works in 2026 in 6 steps

Registering as an AutoScout24 dealer: step by step

You register your dealership online in the Dealer Service Center, submit the trade proof, and after confirmation set up the new login. After that you transfer your inventory and check your first listing.

1. Fill out the registration form in the Dealer Service Center

The previous address myarea.autoscout24.de/account/register is redirected via 301 redirect to the new Dealer Service Center at service.autoscout24.com/dealer/s/registration?language=de. Enter your company details truthfully and completely there, as required by § 4.2 of the dealer terms and conditions. By submitting, you make a contract offer to AutoScout24 according to § 4.3.

2. Upload trade registration and SEPA mandate

For activation, upload your valid trade registration on AutoScout24's upload page. Alternatively, send the document by email to registrierung@autoscout24.de or by fax to +49 89 1250-4022326. Send the completed SEPA direct debit mandate by email or fax.

3. Wait for confirmation by email

AutoScout24 decides on acceptance of your registration at its own discretion, according to § 4.4 of the terms and conditions. The contract is finalized with the confirmation email; according to the upload page, your account and already listed vehicles are then automatically activated. If confirmation does not arrive within a reasonable period, you are no longer bound by your offer.

4. Set up the new dealer login

Login with password and SMS is discontinued. Instead, you confirm the login after entering the password via email or in the AutoScout24 app. Enter your login details on the new login page, click "Confirm" each time, and select "Send verification email." Open the link in the email from AutoScout24, set a new password, and confirm it. Then log in via autoscout24.de/cockpit or release the login via push notification in the app for Android and iOS.

5. Transfer your inventory via interface or DMS

If you work with a DMS or a data service provider, vehicles get into the portal via the AutoScout24 Listing Creation API. The API creates listings, updates them, and deletes listings for sold cars. Up to 50 images in HD quality are possible per listing; for data service providers the API is free of charge. According to AutoScout24, the 10 largest data service providers have already fully integrated the vehicle statistics into their systems. Ask your provider whether they are connected. AutoScout24 answers technical questions at daten@autoscout24.com.

6. Publish your first listing with images and video

Without a DMS, you create the listing directly in the dealer area. The SmartInserieren function is included in all packages, according to AutoScout24's package overview. According to AutoScout24's photo guide, a video can be included in every listing alongside the photos; more on this in our guide to video upload. How the video technically gets into the listing in Germany, for example via a YouTube link, you should clarify with dealer service. Which subjects your images should show is in our image list for vehicle photos.

How long does activation take and what does AutoScout24 cost?

AutoScout24 does not state a fixed duration for activation. The dealer terms and conditions only speak of a "reasonable period" within which confirmation should arrive by email, and the upload page also does not state a number of days. AutoScout24 likewise does not publish euro prices for German dealers; the costs depend on the booked package.

Activation goes fastest with complete documents. According to the upload page, the contract is finalized as soon as all data and documents are present. If the SEPA mandate is missing or the trade registration is illegible, ask dealer service instead of waiting.

Since October 1, 2024, AutoScout24 offers the packages GO, SMART, and PRO. You'll find a classification of the costs in our article on AutoScout24 costs for dealers. AutoScout24 promises up to 100% more visibility for SMART, up to 250% more for PRO, plus additional reach via Instagram, Facebook, and Google Vehicle Ads.

Before signing, you should know 2 rules from the terms and conditions. First, AutoScout24 may raise prices once per calendar year by up to 5% and must announce this 4 weeks in advance. If an increase is higher, you can cancel extraordinarily at the time of the price increase. Second, the term and notice period depend on your package; if there is no provision there, a notice period of 1 month to the end of the month applies.

You get your price offer via the "Arrange personal consultation" button on the package page. For all other matters, AutoScout24 lists the following contacts:

Matter	Phone or fax	Email
Dealer account and login	+49 89 44456-1000	via the Dealer Service Center service.autoscout24.com/dealer
Documents for activation	Fax +49 89 1250-4022326	registrierung@autoscout24.de
Data interface and DMS	+49 89 44456-1000	daten@autoscout24.com
General customer service	089 444 56 1666	info@autoscout24.de
Online marketing and advertising	not specified	sales@autoscout24.com
Complaints under the Digital Services Act	not specified	kundenservice@autoscout24.de

The old contact page autoscout24.de/unternehmen/kontakt/ also now redirects to the Dealer Service Center.

Who should become an AutoScout24 dealer and who does the work?

The dealer account is intended for entrepreneurs with proof of trade who sell vehicles commercially; private sellers list under the consumer terms and conditions. Registration is handled by a person authorized to conclude contracts for the company. Day-to-day maintenance of listings is done by salespeople or dispatchers with their own accounts.

Whether you should use AutoScout24 in addition to mobile.de or instead of it is something we clarify in our comparison mobile.de or AutoScout24. Our conclusion there: for dealers with constantly changing inventory, both marketplaces are usually worthwhile.

Within a team, you distribute the work via user accounts. With the new login, you create several accounts, currently up to 4 per customer number, and no longer have to share your login details with colleagues. The contract, listings, and customer relationship remain unaffected by the switch.

If you operate several locations, plan for a separate registration for each one. According to § 4.6 of the dealer terms and conditions, each branch must be registered separately, and a registration cannot be transferred.

Once your inventory is in the marketplace, reach on Instagram, Facebook, TikTok, and YouTube is still missing. For that, we recommend A21 Social. The software uses AI to create short vertical videos from the photos and vehicle data in your mobile.de listings and publishes them automatically on these channels. No one on your team has to film or edit, and you don't need an agency.

There is one limitation for AutoScout24 dealers: A21 Social only reads listings from mobile.de. It does not import listings on AutoScout24, Kleinanzeigen, or other sites, and it publishes nothing on the Facebook Marketplace. If you also list the same vehicles on mobile.de, a video is created for each of these cars as soon as it is in inventory. Each video can additionally be published on your YouTube channel and then linked in the mobile.de listing.

A21 Social is available in 3 monthly packages: Starter for €29, Pro for €79, and Enterprise for €149, each plus VAT. Once your AutoScout24 account is activated and the vehicles are also on mobile.de, let A21 Social read in your mobile.de inventory. If you'd rather produce the videos yourself, you'll find the procedure in our guide Creating a dealership video.

Common mistakes when registering as an AutoScout24 dealer

Time or money is wasted during registration mainly through using the wrong country's rules, a joint registration for several branches, shared passwords, and a missed notice period. All these points are governed by the German dealer terms and conditions.

• You follow a guide from Switzerland or Austria. German dealerships are subject to the German dealer terms and conditions, as of April 1, 2026.
• You register several branches under one account. The terms and conditions allow only one registration per dealer, but require a separate one for each branch.
• You use a shared login across the entire sales team. With the new login, each person gets their own access, up to the limit of 4 accounts per customer number.
• You disclose your password over the phone. According to § 4.7 of the terms and conditions, AutoScout24 employees are not allowed to ask for it. If third parties learn it through your negligent or intentional conduct, you are liable for damages under § 4.8.
• You don't report changes. If the data you provided at registration changes, you must report this without delay according to § 4.2.
• You miss the end of the minimum term. If you don't cancel by the end of the last month, according to § 7.1 the contract continues indefinitely in case of doubt, then with a notice period of 1 month to the end of the month.

How to tell the registration has worked

Registration has worked if you have received the confirmation email from AutoScout24, the account and listings are active, and you can log in with password and email or app confirmation. Whether the account pays off is something you measure after the first full month by views, leads, and days on the lot in AutoScout24's statistics.

Point in time	What to check	Where
Right after activation	Confirmation email received, account and previously created listings are active	Email inbox and dealer area
After the first login	Login with confirmation works, every employee has their own account	autoscout24.de/cockpit
After the first import	All vehicles from the DMS are online with complete images	Listing list in the dealer area
After the first full month	Views, leads, and days on the lot per vehicle	AutoScout24 statistics in the dealer area or in your DMS

You don't necessarily need to retrieve the vehicle statistics in the portal for this. According to AUTOHAUS, 6 of the 10 largest data service providers offer HändlerIQ functions. These include real-time data on your listings such as views, leads, and days on the lot, directly in your own system. All packages also include a price valuation.

A good benchmark for your days-on-lot is the market average. According to the AutoScout24 market report, used cars in September 2026 were listed for an average of 56 days, as shown in our article on used car prices. If your vehicles are listed for significantly longer, check price and images first.

The first full month is a suitable measurement point because the contract without minimum term can be cancelled with 1 month's notice to the end of the month. This way you decide, based on real numbers, whether to keep the package, switch, or cancel.

How we reviewed this guide

For this guide, in November 2026 we evaluated AutoScout24's German dealer terms and conditions, the registration and upload pages, the official guide to the new dealer login, the API page, the service packages page, and the imprint, as well as press releases from AutoScout24 and a report from the trade journal AUTOHAUS. We could not check the individual fields of the registration form because the page loads its content via script. We did not find a specific duration for activation, an explicit criterion for primary commercial vehicle trading, or a current German guide on how a video technically gets into the listing in any German source; in these cases we refer to dealer service. Every number in this article is linked to its source.

Our recommendation for after registration: if your vehicles are also on mobile.de, try A21 Social and have a video automatically created from each of these listings for Instagram, Facebook, TikTok, and YouTube. You'll find packages and prices on our pricing page.