Kleinanzeigen PRO: 2026 costs for car dealers from €39

How does Kleinanzeigen PRO work? Basic, Power and Premium compared

Your PRO package, according to Kleinanzeigen, consists of 3 building blocks: category group, package size and package tier. The tiers build on each other: Power includes everything Basic offers, Premium includes everything Power offers.

The tiers differ most clearly in homepage placement and top listings. PRO Power offers 1 permanent top listing, PRO Premium 2. Overview of features:

Feature	PRO Basic	PRO Power	PRO Premium
Automatic monthly bump-up of all listings	yes	yes	yes
Company profile with logo and own URL	yes	yes	yes, customizable with gallery
Placement in categories (app)	yes	yes	yes
Monthly statistics	yes	yes	yes
Homepage placement	no	yes	yes
Notification of interested buyers	no	yes	yes
Automatic reply suggestions	no	yes	yes
Permanent top listings	0	1	2
Ad-free listing pages and extended design	no	no	yes

The most important restriction for car dealers is stated in the PRO guide (last updated February 27, 2026): “If you have booked a PRO package for vehicles, you can list a maximum of two listings in the Cars subcategory up to a price of €30,000.” For an inventory with more cars or vehicles over €30,000, the package alone is therefore not sufficient.

For whom does Kleinanzeigen PRO pay off as a car dealer?

Kleinanzeigen PRO pays off for car dealers who want to use the company profile, bump-ups and top listings. The vehicle package only covers a small part of the vehicle inventory, with a maximum of 2 cars up to €30,000.

If you only list a few cars per month, the free listings are often enough. In the Cars category, for commercial users 2 listings within 30 days are free, in the rest of the Vehicles category 3; after that you pay per listing. In this case, you book PRO for more visibility, but the individual fees still apply.

For accessories such as tires or rims, there is a separate category group, Vehicle accessories.

Unlike the large car marketplaces, Kleinanzeigen publishes its dealer prices. mobile.de does not state euro prices for 2026; the only documented fact there is a surcharge of at least 9.1% since April 1, 2026. AutoScout24 also does not publish euro prices for German dealers; more on this in our article AutoScout24 costs for dealers 2026. Which of the two marketplaces fits your inventory is explained in mobile.de or AutoScout24 2026.

Kleinanzeigen PRO costs: What do car dealers pay per month?

Kleinanzeigen PRO costs from €39 (Basic), from €59 (Power) and from €99 (Premium) per month, each plus VAT. For every car listing beyond the free listings, as a commercial user you additionally pay, since September 1, 2026, €9.99 incl. VAT.

The package prices are starting prices, since the final price depends on category group, package size and package tier. We did not find concrete prices per package size for the Vehicles group on the public pages. Have your package priced precisely before booking, therefore.

The fees for commercial users since September 1, 2026:

Category	Free listings	Listing fee after that	Runtime
Cars	2	€9.99 incl. VAT	30 days (previously 60)
Vehicles	3	€9.99 incl. VAT	30 days (previously 60)

All listings from the respective last 30 days are counted. This matches the report from onlinemarktplatz.de, according to which, depending on the category, “up to three listings” remain free and additional ones can be booked individually.

Pay attention to the difference between net and gross: the PRO prices are stated plus VAT, the listing fee including VAT.

For expensive vehicles, the Help Center has stated, since May 21, 2026, a mandatory fee of €9.99 from the first listing at a price of €45,000 or more. It applies to the subcategories Commercial vehicles & trailers, Boats & boat accessories, Caravans & motorhomes, and Motorcycles & scooters, but not to the Cars subcategory. The page is aimed primarily at private users. It is not clear from it whether the rule also applies to dealers.

According to onlinemarktplatz.de, in December 2025 the larger packages became more expensive, with existing customers paying the new price from February 2026. The smallest packages with 1 to 5 listings remained unchanged; the article does not state euro amounts.

The new package structure itself initially applies only to new customers, according to Händlerbund; existing customers keep their current packages until the end of 2026.

It's best to calculate the fee per vehicle and standing day. Spread over 30 days, €9.99 is about €0.33 per day. For comparison: a standing day costs, according to the DAT barometer from June 2026, around €25 per car, and used cars were listed for an average of 56 days in September 2026 according to AutoScout24 (both figures come from our article Determine used car price as a dealer).

Example: a car stands for 56 days. You relist it after 30 days and pay the fee each time. That results in 2 runtimes and €19.98 incl. VAT. The standing costs in the same period are around €1,400.

Example: you list 10 cars within 30 days on Kleinanzeigen. 2 of these listings are free, for 8 you pay €9.99 each, totaling €79.92 incl. VAT. If you additionally book a PRO package, its monthly price plus VAT is added on top.

How to use Kleinanzeigen PRO on your lot

Start with a properly set up commercial account, calculate each car individually, and firmly enter runtimes and the cancellation deadline into your calendar. These 5 steps can still be completed this week:

1. Check your dealer account. For a commercial account, a legal notice (Impressum) with first and last name, address, and phone or email is required; you don't need a tax number or business registration for it. A private account cannot be converted afterward.
2. Choose the cars for Kleinanzeigen. A PRO package for vehicles allows a maximum of 2 car listings up to €30,000. Use these slots for affordable vehicles that should turn over quickly.
3. Set the package tier according to your needs. Basic is enough for company profile and bump-up. Power is only worth it once you actually use homepage placement, buyer notifications, and 1 permanent top listing.
4. Enter the runtime into your calendar. Commercial listings have run, since September 1, 2026, 30 days instead of 60. Also note the cancellation rule: the PRO package ends at the earliest at the end of the following month.
5. Include the fee in your vehicle calculation. Set €9.99 per 30 days of standing time and check price and listing after each runtime. How to reduce standing days overall is explained in our guide Reduce standing days.

Who handles the vehicle videos for Instagram, TikTok and so on

Kleinanzeigen makes your cars visible in search, but buyers won't see them on Instagram, Facebook, TikTok and YouTube as a result. You can hand this work off to A21 Social, which we recommend for this. The software uses AI to create short vertical-format videos from the photos and vehicle data of your mobile.de listings and publishes them automatically on these 4 channels. You don't need to film, edit, or hire an agency for it.

Your team keeps maintaining only the listings as before; each mobile.de listing serves as a template for a video. A21 Social does not read listings on Kleinanzeigen; the software works exclusively with mobile.de. It also does not publish on the Facebook Marketplace.

You can also post each video to your YouTube channel and link it in the mobile.de listing. How this works in the form is explained in Upload mobile.de video. The plans are priced at €29 (Starter), €79 (Pro) and €149 (Enterprise) per month plus VAT. The easiest way to start is with the Starter plan, and look at the videos for your next listings.

Common mistakes with Kleinanzeigen PRO

Typical mistakes concern the account, the package limit, the runtime, VAT, and the cancellation deadline. All 5 can be avoided before booking:

• Listing dealer cars through the private account. Kleinanzeigen separates private and commercial accounts, and identical listings may not appear in both accounts. Set up your own commercial account with a legal notice.
• Booking PRO and assuming the entire inventory is covered. The vehicle package covers a maximum of 2 cars up to €30,000; every additional car costs extra. Add up the package and individual fees before booking.
• Planning with a 60-day runtime. Since September 1, 2026, commercial listings only run for 30 days. Set a follow-up reminder for each listing after 30 days.
• Mixing up net and gross. The PRO prices are stated plus VAT, the listing fee of €9.99 including VAT. Comparing the two directly leads to miscalculation. Convert all amounts to the same basis, therefore.
• Overlooking the cancellation deadline. You can cancel PRO at any time, but the package continues until the end of the following month. Cancel at the latest in the month before your desired end date.

Your next steps by the end of 2026

Check already in November 2026 whether you are an existing PRO customer, and compare your package against the per-car individual fees. Existing PRO customers keep their current packages, according to Händlerbund, until the end of 2026; the new structure initially applies only to new customers.

Ask customer service directly for the price for your package size in the Vehicles group: 030 7001 60333, Monday to Friday from 8 am to 6 pm. If you also offer commercial vehicles, motorhomes, or motorcycles, clarify at the same time whether the €45,000-and-above rule applies to your commercial account.

You can cancel at any time, effective at the end of the following month; payment is by SEPA direct debit or invoice. A cancellation in November therefore ends the package at the end of December.

How we checked this guide

For this guide, we evaluated, in late October and early November 2026, the PRO pages, the fee page for commercial users, the Help Center, and the press release from Kleinanzeigen, as well as reports from onlinemarktplatz.de and Händlerbund. We could not clarify the specific prices per package size for the Vehicles group, the conditions for existing customers after the end of 2026, or the question of whether the €45,000-and-above fee also applies to dealers. A help page for commercial car listings could not be loaded at the time of access. Every figure in this article is linked to its source.

If you want to turn your mobile.de listings into vehicle videos, we recommend you try A21 Social. You can find the plans on the pricing page.